How Many Videos Uploaded to Youtube Daily
Looking for the latest social media statistics? Want to know which social media networks and apps are the most popular in 2022?
Whether you're building a presentation, a pitch, or you're just plain curious, I've done my best to search the unabridged internet for all the juicy social media statistics you could possibly demand.
All in one place, always updated so that y'all know exactly where to get to find the latest and greatest stats about popular social media platforms.
Based on the findings, I've also ranked each network (1-10) co-ordinate to the agile user base of operations and usage data.
You tin use this information to help guide your marketing efforts, determine which social channels to focus on, and inform your social media strategy.
Bonus: Grab the full infographic at the bottom of this mail to share on your site!
To make it super easy for you here's a convenient Table of Contents and then that you can quickly navigate to the stats that you're looking for:
- Facebook statistics
- YouTube statistics
- WhatsApp statistics
- Instagram statistics
- Reddit statistics
- Twitter statistics
- Snapchat statistics
- LinkedIn statistics
- Pinterest statistics
- Tumblr statistics
- Google+ statistics
- Periscope statistics
If you find anything in this commodity that is outdated or inaccurate and y'all can provide a credible source, delight use the comments section to permit me know!
Now, without farther ado, lets become into it!
Facebook Statistics
Facebook was founded past Marking Zuckerberg and launched in 2004. During creation, Facebook was only limited to Harvard students but was afterwards bachelor to everyone above thirteen years one-time as long equally you had a valid electronic mail address.
Now, later on fifteen years of being, Facebook has get, by far, the largest social network in the earth.
It has also get the most important social media site for marketers despite declining organic reach. Facebook marketing takes upwards a meaning amount of digital advertizing spend in 2022.
And when information technology comes to social media statistics, Facebook tends to be the standard that all other networks are at present compared to.
With that said, here are some of the near electric current Facebook statistics:
- Every bit of June 2019, Facebook reports an estimated ii.four billion Monthly Active Users.
- Facebook also says it has 1.6 billion Daily Agile Users.
- 88% of Facebook's user action is from a mobile device.
- The average amount of time a users spends on Facebook every day is 58 minutes.
- There are over 300 million photos uploaded to Facebook every solar day.
- On average, 5 Facebook accounts are created every second.
- Approximately 30% of Facebook users are aged betwixt 25 and 34 years.
- Facebook video is notwithstanding in high demand with approximately 8 billion video views per day.
Most of these stats I found while reading through Facebook's quarterly reports. I'm also constantly keeping my eye on the Facebook Newsroom for whatsoever breaking news and statistics announcements.
It's worth noting that I could accept added Facebook Messenger to this list, just due to the fact that most users however believe the two platforms to be the same, I decided to get out information technology out.
YouTube Statistics
YouTube was created past Steve Chen, Chad Hurley and Jawed Karim (former PayPal employees) in 2005. It's considered the third most popular website worldwide.
As far as social networks go, it's ranked number two.
Afterwards 14 years of existence, here's a await a some mind-blowing YouTube statistics:
- Currently YouTube has more than one.9 billion logged-in visits every month.
- 149 million people login to YouTube daily.
- The boilerplate duration of a YouTube visit is twoscore minutes.
- Viewers are spending an average of ane hour per day watching YouTube videos.
- On average, 300 hours of video are uploaded every minute on YouTube.
- In that location are over 5 billion video views each day.
Many of these stats came straight from either the YouTube Blog or their Press page.
WhatsApp Statistics
WhatsApp is an instant messaging application for smartphones that comes with an end to end encryption. It was founded by Jan Koum and Brian Acton in 2009 and subsequently bought past Facebook in 2014.
While some may mistakenly go out it out of the social media statistics studies, it's admittedly i of the social networking titans, IMO.
In the ten years since its inception it has accomplished the following stats:
- WhatsApp is estimated to take approximately 1.5 billion monthly active users.
- There are now over 1 billion daily active users on WhatsApp.
- On boilerplate, ane million people annals on WhatsApp daily.
- Approximately sixty billion texts daily are sent.
Since WhatsApp doesn't divulge any statistical information publicly (that I could find), all of these stats were institute through 3rd-party research.
Instagram Statistics
Instagram was created Mike Krieger and Kevin Systrom in 2010. It was mainly meant to enable sharing of pictures and videos, both publicly and privately. It had been since acquired by Facebook in 2012.
Later 9 years of its existence, take a wait at some of these fascinating Instagram statistics:
- Instagram has over one billion monthly active users.
- There are more than than 600 one thousand thousand daily active users.
- In that location are now 500 million daily Stories users.
- Since its creation, more than than twoscore billion photos take been shared.
- On boilerplate, 95 million photos are uploaded daily on Instagram.
- There are approximately 4.2 billion likes per day.
- Most Instagram users are between 18 to 29 years of historic period with 32% of Instagram users being college students.
Some of these statistics were establish on the Instagram Press page while others were found through tertiary-political party demographic research.
Bonus: Are you creating Instagram content? Make certain you grab my complimentary Instagram Image Templates.
Twitter Statistics
Twitter was founded past Jack Dorsey, Biz Stone and Evan Williams in March of 2006. Information technology was an experiment that speedily became a messaging addiction for many.
Information technology's one of my personal favorite social networks. And, if yous know how to use Twitter right, it tin be a large contributor to your social media success.
What started equally a simple way to post condition updates via text message has become one of the most popular go-to sources for what's happening in the globe in existent fourth dimension. In Twitter's ain words:
[Twitter is] what's happening in the world and what people are talking about correct now.
In its 13 years of beingness, here are some of the noteworthy Twitter statistics:
- Present Twitter has more than 330 million monthly active users.
- At that place are 134 million daily active users or at to the lowest degree that'south how many "monetizable" daily active users (mDAU) co-ordinate to Twitter.
- Of their monthly active users, 68 million MAU are class the United States.
- The number of mDAU from the US is 26 million.
- Close to 460,000 new twitter accounts are registered every day.
- Twitter users are posting 140 million tweets daily which adds upwards to a billion tweets in a week.
- Each twitter user has on boilerplate 208 followers.
- 550 1000000 accounts are reported to have at least sent a tweet.
I take dug through countless (and insanely deadening) earnings reports to find these stats. Near recently the Twitter Q1 2019 Earnings Report was what informed nigh of the above data.
At present, fifty-fifty though Twitter is actually tied (so far as we know) with Reddit for Monthly Active Users, I've decided that Twitter should take the higher spot on the list because of mainstream adoption. I'd honey to see some Daily Active User stats for Reddit though to see if they pull past Twitter.
Reddit Statistics
Reddit is a discussion and spider web content rating website. It was founded past Alexis Ohanian and Steve Huffman from the Academy of Virginia in 2005.
And while information technology isn't receiving anywhere near equally much press buzz, information technology is a thriving and vibrant community of people. Many of them total trolls, only hey, trolls are people too.
Information technology'south also been known to completely tank websites past sending enormous, and unsustainable amounts of web traffic when things hitting the forepart page. And so, exist sure to utilise it for your ain blog posts with caution.
In the xiv years it's been effectually, it has accomplished the following:
- Reddit has approximately 330 1000000 monthly active users.
- It'southward estimated that Reddit gets over xiv billion views per month.
- There have been more than 853,000 subreddits.
- It has more than 138,000 active communities.
- On average, there are 25 meg votes on Reddit daily.
- The average time length of reddit visit is 13 minutes.
A lot of these statistics tin can be found if yous search through their advertiser or press pages.
LinkedIn Statistics
LinkedIn is a professional networking service that was founded in 2002 but afterwards launched in 2003.
It is officially the oldest social network on this listing.
And although information technology is the oldest, it's definitely struggled to grow its user base over the years. This is mostly due to the professional nature of the network.
It started as a place to just continue your resume updated and didn't really turn into a total-on social network until Facebook was well into its prime number.
Since launching 16 years agone, information technology can avowal the post-obit user stats:
- LinkedIn has over 560 meg registered users.
- Information technology is estimated that LinkedIn has approximately 303 million monthly agile users.
- five.3 million new accounts per month are created on LinkedIn.
- There are over 30 million company pages.
- The average visit duration is about ten minutes.
- Of all the users, 57% are male whereas 43% of the users are females.
LinkedIn has always been a bit ambiguous in releasing usage statistics, but a few of the above points can be found on their Nigh page.
Snapchat Statistics
Snapchat is a multimedia mobile application which was created by Bobby Murphy, Evan Spiegel and Reggie Dark-brown in 2011.
It started every bit a private messaging app that gave users the power to create "snaps" or messages that would self-destruct (be automatically deleted) after being viewed. Unlike all the other social media apps and networks in which yous had to manually delete posts you've shared.
For many, this was empowering because they didn't have to worry about sending something that they'd regret years down the road.
For others, information technology only seemed similar a breeding ground for sexting and "unscrupulous" beliefs that people wanted to hide.
When Snap, Inc. became a publicly traded company, it decided to evolve into calling itself a "camera visitor." Very few people sympathize that decision.
In that brusque 8 years, here's what the mobile messaging app has accomplished by way of user stats:
- Snapchat has approximately 301 meg monthly active users.
- Snapchat as well reports109 million daily agile users (a downwardly tendency).
- Of those daily active users, 77 1000000 are from the The states.
- 60% of these snapchat users are anile betwixt 18 and 34 years.
- Snapchat is competing closely with its rival, Facebook, by reporting more 10 billion video views daily.
- Approximately 3 billion snaps are created every day.
- Snapchat users aged 25 years and to a higher place spent an boilerplate of 20 minutes on snapchat daily while those below 25 years spent on average 30 minutes.
- Information technology's estimated that it would have you more 950 years to sentry all snaps made in a twenty-four hours.
Most of the data was found excavation through Snap Inc. quarterly earnings reports. I wouldn't recommend it–unless you're literally read everything else there is to be read on the cyberspace beginning.
Pinterest Statistics
Pinterest is a mobile application that enables yous to find data on the Www. Information technology was founded past Evan Sharp, Ben Silbermann and Paul Sciarra in 2010.
And Pinterest will be the commencement to tell y'all that it is non a social media platform. All the same, 99% of the people you talk to about with will consider it one. Sorry, Pinterest.
It took some time for Pinterest to get on the social media marketing map, just information technology somewhen showed itself to be a very powerful traffic commuter.
And although it took Peg Fitzpatrick a couple years to go me on Pinterest, once I finally took her advice, I was a house believer in the power of the platform. While it may not accept the highest number of agile users, the website traffic potential is through the roof.
While it developed a stiff reputation for being more often than not used by women, men accept begun flocking to the network, probably thanks to Jeff Sieh at Manly Pinterest Tips.
In its ix years, it has achieved the following milestones:
- Pinterest has 291 million monthly active users.
- 70 million of it's agile users are from the United States.
- The average Pinterest user visit lasts fourteen minutes.
- The total number of Pinterest pins is more than 175 billion.
- The total number of Pinterest boards are approximately 1 billion.
- In a twenty-four hours, Pinterest is visited by ii million users who save shopping pins on their boards.
Some of these stats were plant on the official Pinterest Blog while others had to be sourced through third-political party data studies. And now since Pinterest is a publicly traded visitor, they likewise have quarterly earnings reports that anyone can view.
Tumblr Statistics
This is a micro-blogging and social networking website which was launched in 2007 past David Carp.
You won't typically encounter Tumblr included in social media statistics because many people may think of information technology as a "blogging" platform. Still, I believe it admittedly fits into the realm of social networks and should be counted amid the top social media sites.
Information technology's gone through a lot of evolutions, acquisitions, and changes, merely it has stuck around for a long time. It'south likewise developed a unique culture of users.
In its 12 years, information technology has accomplished the following user milestones:
- Tumblr has a total of over 452 one thousand thousand blogs.
- In that location are approximately 371 million monthly visits.
- Tumblr has more than 166 billion published posts.
- There are approximately 7.2 1000000 new blogs created each month.
- Approximately 46% of Tumblr visitors are aged between xviii and 34 years.
- Of all the visitors, 52% are male and 48% female.
Of all the listed sites, Tumblr seems to be the most transparent equally this data was pretty easy to get.
Bonus Reading: Cheque out my list of the best Social Media Tools for professional social media marketers.
Other Social Networks
This section contains social networks that were previously a role of the primary list. I wanted to preserve these for historical purposes fifty-fifty though they no longer are included in the principal list.
Google+ Statistics
Google plus is a social network owned by Google. It was launched in 2011 and was meant to be a social layer beyond all of Google's products. The purpose and objective of the social network has changed a lot over the years, and in early 2019 has been officially sunset.
In its 8 years of existence it had achieved some interesting milestones:
- At its loftier-point, there were approximately395 meg monthly active users on Google+.
- Google+ was estimated to have overtwo billion registered users world-wide.
- 28% of Google plus users were anile betwixt 15 and 34 years.
- Us solitary made upwardly 55% of all the users.
- 73.vii% of the users were male person while 26.3% were female person.
- It is estimated that on boilerplate, a Google+ user will spent 3 minutes and 46 seconds per visit.
Some of this info was gained through reading the official Google Blog (before they got rid of the Google+ weblog) too equally many other third-party research and data studies.
Unfortunately, it seems Google was in no way interested in the social media statistics game and has kept much of its data private.
Periscope Statistics
Periscope is a alive video streaming app that was created by Joe Bernstein and Kayvon Beykpour and earlier fifty-fifty launching was bought by Twitter in 2015.
Information technology rapidly dwarfed its predecessor, Meerkat, and became very pop among live-streaming apps. I even tried it for a while and came up with a scattering of Periscope pro tips that you lot might want to bank check out.
In its short three years after launch Periscope has accomplished the following milestones:
- There are over nine.3 one thousand thousand live streams monthly on Periscope.
- Periscope has over 10 million registered users.
- Daily active users are approximated to be 1.9 million.
- The number of agile users on Periscope using android is 1.two million.
- There take been 200 million broadcasts on periscope to appointment.
- On average, 350,000 hours of videos are streamed every day.
Twitter doesn't reveal many of Periscope's usage stats, but you tin dig through their quarterly reports and go some interesting info.
Social Media Statistics Infographic
What's that you say? You wish there were a behemothic infographic that you lot could share out to your social networks and embed on your own blogs?
Well, didn't I just think of everything when I created the following for you lot?
If you lot'd like to embed this infographic on your own website, just copy the code below:
<a href="https://dustinstout.com/social-media-statistics/" target="_blank"><img src="https://dustinstout.com/complimentary-resources/social-media-statistics-infographic.jpg" alt="Social Media Statistics 2018 Infographic" /></a><br /><em>Epitome courtesy of <a href="https://dustinstout.com" target="_blank">Dustin Stout</a></em>
Final Thoughts On Social Media Statistics
It's taken me a long time to track down these social media stats. I've spent countless hours trolling through quarterly earnings reports, advertizer advisory documents, platform almost pages, and every official documented tape of stats I could.
Yet, some networks just don't care to requite any statistics out anymore. So I turned to other third-political party data sources. If you observe anything listed to a higher place to be a bit off, do let me know.
But I wanted to take a moment here and say ane very important thing:
Information technology doesn't really matter how many users whatever social network has.
You know what really matters?
How many people are you able connect with in a relevant way?
If there are 2.four billion people are active on Facebook, but none of them have any interest in the stories you lot're telling (or you lot tin can't reach them)— in that location is nada value in that network.
If there are 300 people using MySpace and every single ane of them are interested in your story— it's suddenly more valuable than Facebook.
I'one thousand just using these every bit extreme examples, and, of course, they're non authentic. There'due south no way Myspace has 300 users.
The point is this— don't get caught upward in the "who has the most active users" game. It's fifty-fifty more meaningless than your follower count. Your social media presence is about serving your target audience, not everyone in the globe.
Bonus reading: Don't just "boost" your social media appointment, learn how to scale information technology. That's where the real power of social media channels and influencer marketing lives.
If there'south anything I've learned from working with a diverse gear up of clients, it's this— target market trumps mass market.
And so when you're because putting fourth dimension, energy and resources into your social media marketing don't get caught up in the big numbers. Exercise your market research and know which networks your target marketplace is actively engaging on.
If you lot demand help deciding where your time and try is best spent on social media, you tin always driblet me a line.
And too, if you accept whatsoever interesting social media statistics you'd like to add, simply throw them in the comments along with your source and I'll take a look at calculation them.
Characteristic image courtesy of SFIO CRACHO via Shutterstock.
Source: https://dustinstout.com/social-media-statistics/
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